Audiences do their
research so get the
script right
With the internet, there are a lot more ways to
fi nd out about the quality of the movie. A viewer
shouldn’t decide to see a movie solely on a few
critics’ opinions, but with sites such as Rotten
Tomatoes, Metacritic and Twitter, it’s easy for
viewers to fi nd a general consensus.
This seems obvious, but simply make sure the
movie is good. Before July, this summer season
saw a high volume of poorly reviewed fi lms, such
as “The Mummy,” “Baywatch,” “Transformers”
and “Snatched.” People are listening and bad word
of mouth can make a movie dead on arrival, even if
it stars Tom Cruise, the Rock or Amy Schumer.
On the fl ip side, “Dunkirk,” directed by Chris
Nolan, made an impressive amount of money for a
war movie without a huge star because of its good
reviews, and people are writing such on social
media. “Wonder Woman” and “Spider-Man” also
likely benefi tted from solid reviews.
Don’t be afraid to let
women lead
Let’s take a look at some of the biggest movies
over the past couple of years: “Star Wars: The
Force Awakens,” “Star Wars: Rogue One,” “Beauty
and the Beast” and “Wonder Woman.” They were
all led by females.
Sure, these are big fi lm franchises. But Daisy
Ridley, Felicity Jones, Emma Watson and Gadot
proved they can carry big and memorable fi lms.
They made billions combined, so the gender fear
needs to be put to rest for good.
Lower ticket prices
I never went to see a movie with the whole
family as most prefer. Someone usually stayed
behind. But it happens, and families or groups of
friends shouldn’t have to spend a king’s ransom
for tickets, drinks and snacks. And you shouldn’t
have to go at 9 a.m. to save a few bucks.
Theaters must be more family-friendly by
off ering packages in some form. Stop ignoring
the problem or else people will look elsewhere for
their entertainment and rightfully so.
Offer more incentives
Don’t make the same mistakes that the
music industry did. Technology evolves as does
convenience. Figure out a way that the theatergoing
experience will remain while at the same
time off ering something for the home, maybe
providing an early copy of the fi lm with a ticket if
you increase prices could work.
It will take a lot of creativity but smart people
must fi gure it out before theaters die.
Courtesy of Disney
Pirates of the Caribbean Dead Man Tell No Tales
Photo courtesy of Sony
Spider-Man: Homecoming
Courtesy of Warner Bros.
Wonder Woman
Photo courtesy of Alamo Drafthouse
Alamo Drafthouse
Photo courtesy of Alamo Drafthouse
Alamo Drafthouse
QNS.COM
34 FALL 2017