The hobby she started that day quickly developed into something more. After casually posting photos of her thank-you cards on social media, her friends began contacting her to commission custom cards for themselves. Reinitz found herself opening both Instagram and Etsy accounts to satisfy these personal requests. Etsy had created a perfect platform for the custom craze of DIY artists, much like herself. So that’s where she chose to share her craft with the world without having to worry about mass production or venue approval. Reinitz launched Pink Fries Paperie in November of 2015 and began taking orders that very week. Since then, she has collaborated with brides, mothers, boutiques and more. Her professional experience in account management has given her the business “know-how” required for collaboration, while her blossoming creative side is genuinely excited to create things from scratch. These days, it seems that many artists are deviating from mass production. You’ll see this trend across industries and markets. But what is it about custom cards that makes them so special? Pink Fries Paperie offers OCTOBER 2016 I BOROMAG.COM I 19
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