BROOKLYN MEDIA GROUP MAY 12 – MAY 18, 2017 25 High Line project proposed for Staten Island by SIEDC The abandoned North Shore Rail Right-Of-Way (ROW) is situated on the north shore of Staten Island stretching over fi ve miles from the St. George neighborhood (northeast) to the Arlington neighborhood (northwest). Drawing inspiration from the highly successful Manhattan High Line, the Staten Island Economic Development Corporation (SIEDC) envisions a similar project being implemented in the residential and commercial neighborhood of Port Richmond. Based on the enormous economic development results the Manhattan High Line provided to the Chelsea and Meatpacking districts, the SIEDC believes this project will spur unique recreational and commercial activity for Port Richmond Avenue. The proposed North Shore Highline project will occupy an elevated portion of the rail line primarily in Port Richmond between Richmond Terrace and Heberton Avenue and Nicholas Avenue (.53 miles).The primary access point to the proposed project is a stairwell located on Port Richmond Avenue directly underneath the abandoned rail. The Port Richmond neighborhood su ered a severe economic decline in the latter half of the 20th century, largely as a result of the shi of development and commercial activity to the center of the island, following the construction of the Verrazano-Narrows Bridge. Port Richmond Avenue was once a unique center of commercial activity serving thousands of residents on the north shore. The lack of activated park space, transportation connectivity and the shift of commercial centers all led to the decline of local commercial activity. The North Shore ROW that ran through the neighborhood connecting it to St. George was mainly a freight railroad. The rail line was closed in 1953, leaving behind a dilapidated track and Port Richmond station along Port Richmond Avenue. Among the reasons why the High Line makes sense is the lack of substantial park space in the Port Richmond neighborhood, which is underserved and is one of the lowest income areas of Staten Island with .53 miles from Nicholas Avenue to Richmond Terrace And Heberton Avenue Map Proposed Route limited services and investment. The High Line will spur new investment and development opportunities for local residents and businesses. In addition, as commuting patterns changed over time, transportation options became limited to cars and buses in Port Richmond. The High Line will provide a safe way for local residents to traverse to Port Richmond Avenue and bypass narrow and unsafe winding roads. Among the benefi ts of the High Line on Staten Island could be an increase in housing prices; the creation of open park space in a park desert; the connection of multiple neighborhoods with merchants; the creation of a reactivated retail corridor on Port Richmond Avenue that encourages the reuse of historic buildings, providing housing options over businesses and retail serving neighborhood residents; expanded recreational opportunities and programming; and upgraded sidewalks, bicycle lanes, and pedestrian crossings in coordination with road improvements to support the project. In addition, the project would provide a continuous North Shore multi-purpose pathway, along the waterfront where feasible, connecting points of interest and providing harbor views as well as waterfront overlooks between Port Richmond Avenue and Faber Park. A er announcing a public open design competition earlier this year, SIEDC received 15 submissions from local residents, community members, academics and professional planners and engineers. A er a presentation at the SIEDC Business Conference and a series of public and sta votes, SIEDC will announce the winner of a $10,000 cash prize at the seventh Annual Green & Clean Festival on June 8 at the Images courtesy of SIEDC Grand Oaks Country Club. Those interested in more information can visit https://www.eventbrite.com/e/7thannual staten-island-green-clean-festival tickets-32890689939. An aerial view. The existing High Line site. 1 A key to Staten Island’s renaissance There is a renaissance happening on Staten Island and if you want to reach the artists or the patrons, She Media is your curator. Having brokered media sales for over 30 years, the power behind She Media has an intimate knowledge of the media landscape that will help advertisers reach their market by out-thinking (not out-spending) the competition. Teresa Rampulla, CEO of She Media NY, LLC, knows the insular and specifi c Staten Island market and how to reach it. Working with the New York City market, Staten Island, Manhattan and Brooklyn She Media NY, LLC can evaluate your current media plan, create a new one, plan and buy your media as well as run sales, marketing and motivational seminars to expand a customer’s business, improve it fi nancially as well as motivate its teams and sta . Now with the Island’s newest additions under construction, the NY Wheel, Empire Outlets and Lighthouse Pointe, the Island fi nds itself amidst a resurgence that will bring more opportunities to the community as well as to those looking to market to locals, commuters and tourists. Staten Island is diverse in its cultural, historical, business, shopping and entertaining options and with the High Line, new light rail system and a myriad of other projects planned for the community, the Island is bringing a powerhouse of opportunities to its shores, and She Media NY, LLC can create the path to reach them. In the fi rst year in Business, She Media NY, LLC with Rampulla at the helm, billed out $780,000 in media contracts for the Island community as well as national sales, and is already poised for a 20 percent increase in 2017. Rampulla is a proud winner of the Women in Business award from the Star Network, an Ambassador for the SIEDC and a serves on the SIEDC Women’s Council.
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