Brisbane Branding
24 AIRPORT V OICE, FEBRUARY 2019
100% ELECTRIC AIRPORT SHUTTLE BUS COURTESY OF PORT AUTHORITY
Proterra, a provider
of heavy-duty electric
transportation, has
announced that the Port
Authority of New York and
New Jersey has agreed to
procure 18 Proterra Catalyst
E2 vehicles to support a
100% electric airport shuttle
service at John F. Kennedy
International Airport (JFK),
Newark Liberty International
Airport (EWR) and LaGuardia
Airport (LGA), the company
said.
Six of the battery-electric
buses are already in service
at JFK, with LGA and EWR to
each deploy six more in 2019.
The JFK introduction
expands Proterra´s electric
vehicle footprint across the
East Coast, supporting New
York and New Jersey´s goals
of increasing transportation
resilience, reducing
congestion and improving
air quality. Earlier this
year, Proterra delivered fi ve
Catalyst buses to New York
MTA under a three-year lease
program, as part of MTA´s
fi rst deployment of electric
buses.
Port Authority of New
York and New Jersey builds,
operates and maintains
many of the most important
transportation and trade
infrastructure assets in
the country. The agency´s
network of aviation, ground,
rail, and seaport facilities
is among the busiest in the
country, supports more than
550,000 regional jobs, and
generates more than USD
23 billion in annual wages
and USD 80 billion in annual
economic activity.
Corporation (BAC) and
Brisbane Marketing (BM) have
entered into a three year multimillion
dollar partnership to
boost recognition of Brand
Brisbane to international
audiences, further enhancing
Brisbane’s position as an
international gateway to
Australia.
The partnership injects
critical new funding from BAC,
matched by BM, into a multifaceted
marketing program
focusing on international
aviation opportunity markets,
in an effort to stimulate and
drive preference for Brisbane
as a leisure, education and
business destination.
Target markets have been
carefully selected through a
detailed market and aviation
data analysis, and will include
the ASEAN region (Singapore,
Malaysia, Thailand, Vietnam,
Philippines and Indonesia),
followed by North America.
Gert-Jan de Graaff, BAC
Chief Executive Offi cer,former
CEO and President of JFKIAT
at JFK Airport, said the
partnership and program will
build on the great work done to
date in increasing Brisbane’s
reputation as a desirable
international leisure tourism
destination.
“This partnership and the
commitment of signifi cant
additional funding by BAC and
BM represents a signifi cant
turning point in the ability
of Brisbane to market itself
internationally.
“Over the past few years
and for several more to come
there has been signifi cant
infrastructure development and
tourism product enhancement
within the city of Brisbane,
so the time is right to further
enhance the international
marketing capabilities of the
city, in order to drive future
passenger growth.
“It’s about securing
additional aviation connectivity
for the city by supporting
existing aviation partners
through further expansion or
increases in frequency, as well
as developing new international
routes, establishing new airline
services and building Brisbane
as the nation’s gateway,” Mr de
Graaff said.
In the initial stages, the
types of activity undertaken
will include the establishment
of international representative
resources to market Brisbane,
cooperative marketing
campaigns with airline partners
to drive sales, the introduction
of new travel trade cooperative
marketing activities, and in-
language digital and social
media content development to
allow the city to promote itself
effectively in new markets.
GERT-JAN DE GRAAFF, FORMER
CEO JFKIAT
Port buses go green
Brisbane Aus. seeks to attract travelers