Bronx Times teams up wth ‘It’s The Bronx’ culture fest
BY ALEX MITCHELL
The best collaboration in
Bronx history just got even
better. The Bronx Times is
offi cially a media partner for
‘It’s The Bronx,’ an upcoming,
dynamic event series that will
showcase the Bronx’s greatest
talents in the realms of
culture, music, art, food, and
so much more.
Designed by Round 7, a
Bronx exclusive media company
founded by Marco
Shalma, ‘It’s The Bronx’ will
provide a spotlight for Bronxites
who want to showcase
their own creative crafts in
front of a live audience with a
chance to win career-changing
packages in their respective
fi elds, such as pro-recording
studio time, distribution
deals, solo shows, public relations
packages and mentorships.
It begins on Saturday, January
26 and will continue to
run on the last Saturday of
each month.
The venue, Union Crossing
at 825 E.141st Street is just as
electric as the events will be.
This seven story, renovated
and repurposed building that
drivers gawk at from the elevated
section of the Bruckner
Expressway is looking to acquire
creative and unique clients,
very much like ‘It’s The
Bronx.’
“The Union Crossing is so
symbolic of It’s The Bronx,”
Shalma said. “Repurposing
and rising up from what once
was, that’s what it’s about,”
the creator added.
The Bronx Brewery is
sponsoring the music element
of It’s The Bronx, providing a
sound system that will rock
Union Crossing to its core
while debuting one of its newest
craft beers on the ‘Up and
Comers’ line called ‘Everyday
Hustle.’
Since it’s 2011 inception,
the Bronx Brewery has been
on the cutting edge of ales,
IPA’s, stouts and just about
any beer imaginable. Keeping
with the theme of an ever
changing and repurposing
Bronx, the brewery recruited
Kingsbridge native and legendary
NY Yankees muralist
Andre Trenier to design
cans and turn the 856 E. 136th
Street taste room and backyard
into his own personal
canvas.
Bronx Times reporter
Alex Mitchell will join Bronx-
Net television station, Bronx-
Net talk show host Gary
Axelbank and his site ThisIsTheBronx.
info, and Edi-
Rendering of Union Crossing space where ‘It’s The Bronx’ is being held. File Photo
‘It’s The Bronx’ artwork. Courtesy of Round 7
ble Bronx in the major media
panel that now has the privilege
to scout, coach, and mentor
the Bronx’s best and most
talented.
The inaugural, free ‘It’s
The Bronx’ show, sold out in
the fi rst few hours after being
publicized.
“This is something you can
only do in the Bronx,” Shalma
said. “This is the greatest collaboration
in Bronx history,”
he proudly boasted.
To get on the waitlist for
the inaugural or future It’s
The Bronx shows, go to www.
itsthebronx.com/.
Alex Mitchell, committee member
of ‘it’s the Bronx.’ File photo
BRONX TIMES REPORTER, J 20 ANUARY 11-17, 2019 BTR
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