BRONX W www.BXTimes.com EEKLY January 13, 2019 8
Bronx Times teams up wth ‘It’s The Bronx’ culture fest
BY ALEX MITCHELL
The best collaboration in
Bronx history just got even
better. The Bronx Times is offi
cially a media partner for
‘It’s The Bronx,’ an upcoming,
dynamic event series that will
showcase the Bronx’s greatest
talents in the realms of culture,
music, art, food, and so
much more.
Designed by Round 7, a
Bronx exclusive media company
founded by Marco
Shalma, ‘It’s The Bronx’ will
provide a spotlight for Bronxites
who want to showcase their
own creative crafts in front of a
live audience with a chance to
win career-changing packages
in their respective fi elds, such
as pro-recording studio time,
distribution deals, solo shows,
public relations packages and
mentorships.
It begins on Saturday, January
26 and will continue to run
on the last Saturday of each
month.
The venue, Union Crossing
at 825 E.141st Street is just as
electric as the events will be.
This seven story, renovated
and repurposed building that
drivers gawk at from the elevated
section of the Bruckner
Expressway is looking to acquire
creative and unique clients,
very much like ‘It’s The
Bronx.’
“The Union Crossing is so
symbolic of It’s The Bronx,”
Shalma said. “Repurposing
and rising up from what once
was, that’s what it’s about,” the
creator added.
The Bronx Brewery is sponsoring
the music element of It’s
The Bronx, providing a sound
system that will rock Union
Crossing to its core while debuting
one of its newest craft
beers on the ‘Up and Comers’
line called ‘Everyday Hustle.’
Since it’s 2011 inception, the
Bronx Brewery has been on
the cutting edge of ales, IPA’s,
stouts and just about any beer
imaginable. Keeping with the
theme of an ever changing and
repurposing Bronx, the brewery
recruited Kingsbridge native
and legendary NY Yankees
muralist Andre Trenier
to design cans and turn the
856 E. 136th Street taste room
and backyard into his own personal
canvas.
Bronx Times reporter Alex
Mitchell will join BronxNet
television station, BronxNet
talk show host Gary Axelbank
and his site ThisIsTheBronx.
info, and Edible Bronx in the
major media panel that now
Rendering of Union Crossing space where ‘It’s The Bronx’ is being held. File Photo
‘It’s The Bronx’ artwork. Courtesy of Round 7
has the privilege to scout,
coach, and mentor the Bronx’s
best and most talented.
The inaugural, free ‘It’s
The Bronx’ show, sold out in
the fi rst few hours after being
publicized.
“This is something you can
only do in the Bronx,” Shalma
said. “This is the greatest collaboration
in Bronx history,”
he proudly boasted.
To get on the waitlist for
the inaugural or future It’s
The Bronx shows, go to www.
itsthebronx.com/.
Alex Mitchell, committee member
of ‘it’s the Bronx.’ File photo
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