THE CARIBBEAN BUSINESS REPORT
ButterMEssentials opens in Crown Heights
By Tangerine Clarke
Ten years ago, when Negesti
Pinnock, proprietor of ButterMEssentials,
began blending
ingredients in her kitchen to
create a moisturizer for her
daughter’s hair, she, not being
a chemist, never imagined that
she would find the right formulation
to produce her first
creation “Creamy Delight,” a
fusion that became one of her
top-selling beauty items.
The handcrafted, natural
and organic hair and body company,
tagline — “You Deserved
to Be Buttered” is located at
688 Nostrand Ave., in Crown
Heights, Brooklyn (between St.
Marks and Prospect Place).
The boutique, is stocked with
a variety of delightfully smelling
hair butters & puddings,
hair elixirs & serum, liquid &
solid shampoos, natural conditioners,
leave-in and deep conditioners,
styling pomade and
hair gels, solid body butters,
massage and body oils, and
artisan and luxury facial and
body soaps (www.buttermessentials.
com).
Husband and wife owners
opened the ButterMEssentials
store front earlier this year
to meet the needs of customers,
family and friends, who
they had shared the all-natural
mixes with, until they realized
that there was a great
demand for the healthy, clean,
fresh, products, void of harmful
ingredients including phthalates,
sulfates, petroleum, or
mineral oil.
Jamaican-born, Vayden, a
computer expert, CEO / coowner
and marketing manager
of the company, and Negesti,
Barbadian / Jamaican-born
educator turned businesswoman,
filled the niche market,
after quickly registering, and
trade marking the company
that fits, not only into the Caribbean
neighborhood now gentrified.
“I studied early childhood
education, and I home-school
my four children, but when
my first daughter was born, I
being natural from the age of
16, wanted to also use natural
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Caribbean L 30 ife, December 13-19, 2019
community, but in a
ingredients to moisten her
hair,” said Negesti, who saw a
list of ingredients in her dream.
This is when she began her
journey of creation.
“It had to be God, who helped
me with these formulations,
because I am not a chemist,
but, I purchased the raw materials
and started to melt and
mix them together, and with
research, I found out, these
were the same products used in
expensive brands. This is when
I began to blend ingredients to
create my product line,” said
the entrepreneur.
But after many years of giving
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away her brilliantly made
creations, she took a friend’s
advice and started a business
to sell the beauty items. One
such item is the rejuvenating
serum she used to revive her
shredding hair after the birth
of her son.
The Pinnock family, is just
one of many success stories in
the booming organic and natural
beauty market.
This savvy business duo,
who, were presented with the
2019 Caribbean Life Impact
Award, last month, are using
their joint skills to build the
brand they created to suit the
pocket of every family. The
product line that comes in 4oz
and 8oz offerings, caters for
the winter, that causes dry skin
irritation, callous, parched lips,
and brittle hair.
The collection is designed for
all hair types- straight, curly,
kinky, weave, and is fortified
with rich ingredients, including
Aragon oil, Black Castor oil,
lavender, oats, honey, spearmint,
lemongrass, and fruit,
among other natural essentials.
Men can choose from beard
and hair oil, beard balm, and
body oils. Prices range from
$7.00 to $20.00.
The company, driven by
loyal customers, also sells
products in Kingston, Jamaica.
The line will be widely distributed
in stores in Montego Bay
in 2020 said the Pinnocks, who
are busy designing Christmas
gift baskets and festive boxes
in time for the joyous holiday
season.
In-store and on-line purchases
get a discount. Shipping
is free with purchase of over
$50.00 (US only).
The company also has customized
products for special
occasions, like bridal showers,
weddings, baby showers, private
events, trade shows, and
craft shows & expos. retail,
wholesale and private labeling
are also available.
For orders or more information,
call 646-524-3351, email:
sales@buttermessentials.com
or follow ButterMEssentials on
Instagram, facebook, youtube.
Vayden and Negesti Pinnock showcase some of their beauty products.
Photo by Tangerine Clarke
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