Eats
Oddfellows stands out with unique fl avors
BY GABE HERMAN
As its name suggests,
Oddfellows Ice
Cream Co. makes
some unusual fl avors, in
both savory and sweet categories,
to go along with
more classic choices.
A recent trip to the
location at 55 E. Houston
St., at Mott St.,
presented ice cream options
like Thai iced tea,
miso cherry, lemon meringue
pie, carrot cake,
extra virgin olive oil
and strawberry, and malt
maitake mushroom peanut.
There was also dark
chocolate chunk, vanilla
bean and milk and cookies for
the slightly less adventurous.
Co-founder Mohan Kumar said
the wide variety helps Oddfellows
stand out in the crowded local ice
cream scene.
“We were the fi rst shop to really take
some risks,” he said, “with fl avors like
Cornbread, Chorizo Caramel Swirl,
Miso Cherry, Saffron Passionfruit, the
PHOTO BY GABE HERMAN
Oddfellows’ offerings at the
Whole Foods on the Bowery include
dark chocolate chunk.
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The company pasteurizes its
own ice cream base in its Brooklyn
kitchen, and uses locally
sourced dairy without hormones
or additives.
And the ice cream
is made daily in small
batches, with fl avors
changing on a daily
basis in the shops and
sometimes even more
than once a day.
“One of the reasons
people come back to us
is because we are constantly
rotating fl avors
and have a strong commitment
to texture,” Kumar
said. “People know they’ll get
classics and ‘odd’ fl avors with us.
But we hope they come back for our
texture and curiosity of not knowing
what will be in the cabinet when they
step foot inside our scoop shop next.”
Kumar co-founded Oddfellows with
his wife Holiday and friend Sam Mason.
The fi rst shop opened in Williamsburg
in June 2013.
In planning the company, the three
co-founders decided on themes of “carnival”
and “weird,” and a shop that
wasn’t just for kids, according to Mohan.
A Google search of “carnival” and
“weird” yielded “Oddfellows,” and the
name worked with the carnival feel and
including the word “odd,” Mohan said.
The store now has four locations,
with two in Brooklyn and two in Manhattan,
including the one on E. Houston
St. and another in the East Village
at 75 E. Fourth St., between Second
Ave. and the Bowery. A fi fth location is
coming soon to Bushwick.
Oddfellows has a small selection of
fl avors in Whole Foods shops. The location
on E. Houston St. and the Bowery,
for example, has three fl avors: dark
chocolate chunk, burnt marshmallow
and banana puddin’.
“There is no doubt that being in
Whole Foods Market is a boost,” Mohan
said. Since there are only a handful
of fl avors one can get at Whole Foods
Market, it leads customers into one of
our scoop shops where they’re excited
by the unique variety of fl avors they
can fi nd.”
More information on the company
can be found at oddfellowsnyc.com.
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16 July 25, 2019 CNW Schneps Media
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