The pop-up had its soft opening
on June 22 and its grand opening on
June 23 from noon to 9 p.m. During
the grand opening, the shop sold $1
scoops from noon to 2 p.m. Though
the pop-up is slated to run from June
through the end of the summer, Lo
said that the LIC location is a "test"
to gauge neighborhood interest. If all
goes well, he said they may end up
staying longer than planned.
For more information, visit iceand-vice.
com or follow them on Instagram,
Facebook or Twitter @iceandvice.
www.qns.com I LIC COURIER I JULY 2018 35
jiggery. A selection of unique ice cream sandwiches and pies
are also available.
In addition to their beloved sweet treats, the shop
also features visual treats provided by William
Lamson. The artist created light fixtures spe-cifically
for the Long Island City pop-up
and they are displayed throughout the
shop to compliment Ice & Vice's "ex-perimental
Lo said that the idea for the col-laboration
came from the owners
and developers of the building. He
added that the clean aesthetic of
the shop was intentionally done in
order to "mimic a gallery-type feel."
Before opening up their first
brick-and-mortar location on the
Lower East Side in 2015, Ice & Vice
sold their frozen treats at food markets
like LIC Flea & Food, Astoria Flea & Food
and others across the city. They won a
Vendy award in 2014 for best dessert. The
company also opened an I SCREAM Kiosk in
Time Square in 2017.