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Ginger man: Josh Morton, the
founder of Barrow’s Intense Ginger
Liqueur, stands in front of his new
tasting room. Photo by Bill Roundy
Ginger sale
Spicy liqueur distillery opens a tasting room
COURIER L 24-7 IFE, MAY 10-16, 2019 45
SBy Bill Roundy unset Park’s liquor scene has gotten
Intense!
A new liquor tasting room officially
opened in Industry City last weekend.
Barrow’s Intense Ginger Liqueur
Tasting Room has been quietly pouring
cocktails and offering samples for the last
six months, but the opening party on May
2 has allowed them to really spice things
up, said the company’s founder.
“We believe in not doing it fast, but
doing it right,” said Josh Morton, who
started making the spicy yellow spirit in
his Manhattan apartment before moving
to Industry City in 2013.
The newly opened tasting room menu
includes nine cocktails, each of which
showcases Morton’s signature spicy liquid.
Prices range from $8–$14, including
an Intense Old Fashioned, a brain-freezing
Frozen Intense Mule, a creamy drink
called If you like Ginger Coladas.
Customers can buy bottles of the
Intense Ginger Liqueur at the bar — and
bottles of any other liquor in the place,
said Morton.
“We have 160 New York spirits, and
you can sample any bottle and buy it right
here,” he said. “We’re halfway between a
bar and a liquor store.”
All of the spirits served in the Tasting
Room are made from grains grown in
New York state — which means no rum
or tequila, since the Empire State does not
support sugar cane or agave plants.
The Tasting Room also offers a wide
variety of tasting flights, so you can sip
your way through all nine Empire Rye
whiskeys, or sample five different varieties
of gins — flights are available in
“beginner” and “advanced” versions. The
samplers can help people to discover new
spirits, said Morton.
“You’re drinking, and it’s fun, and
you’re also learning about what you’re
drinking,” he said.
Barrow’s versatile liqueur also appears
in a few dessert items, including a ginger
ice cream from Blue Marble, and gingerstuffed
truffles from Li-Lac Chocolates
— both companies located in Industry
City. The ginger maven also has plans to
team up with other distilleries and food
producers, he said.
“Our stuff works with everything, so
we’re very collaborative,” said Morton.
The distillery has been in Industry City
since 2013, but recently moved to a ground
floor spot in the complex’s Building 6,
which also houses Big Alice Brewing and
sake producer Brooklyn Kura.
Barrow’s Intense Ginger Liqueur Tasting
Room (86 34th St. between Second and
Third avenues in Industry City, www.barrowsintense.
com). Open Mon–Wed, noon–6
p.m.; Thu, noon–7 p.m.; Fri, noon–9 p.m.;
Sat, noon–8 p.m.; Sun, noon–7 p.m..
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