Yvette’s Lingerie owner refl ects on nearly 30 years in Bayside
BY SUZANNE MONTEVERDI
email@example.com / @smont76
When Diana Someck took over Yvette’s
Lingerie in Bayside over 10 years ago, she
did so with the mission to serve every
Remembering the painful struggle a
family friend went through while battling
breast cancer, the business owner made
sure to off er custom bras for women who
are battling the sickness or who have had
“It left such a strong impression for me.
I’ll always carry that,” she said. “We as
women deserve so much more.”
Located at 40-13 Bell Blvd., the store
fi rst opened its doors over 70 years ago.
Someck has worked at the location for
nearly three decades.
Today, Yvette’s off ers shoppers unique
items, including over 300 types of bras, as
well as undergarments, clothing, bathing
suits, outerwear, jewelry and handbags.
Products can be found in all sizes, ranging
from small to 3X. Th e store also does
custom work and sizing and alterations
on the premises.
Seeking to modernize the business,
Yvette’s interior went through a remodel
a few years ago. Th e space was brightened
up and turned into a trendy and welcoming
boutique-style shopping destination.
“It’s a nice place for women to come.
It’s a very inviting environment,” she said.
When it comes to meeting a customer’s
need, Someck says she can “dress
them up to go to a party and dress them
down to go to bed.” If a patron is looking
for something that is not in stock,
the business owner will look into ordering
it for her.
“Th ere isn’t anything we can’t handle,”
she said. “We try to meet every age group,
every price point, if we can.”
Despite contending with competition
from online stores and other brickand
mortar lingerie and clothing chains,
Someck said she looks forward to continued
“Th e beauty is my customers still come
back because they like the service, the
attention we give,” she said. “It’s not just a
store. You come in here and we develop a
relationship. We make women feel good.”
Yvette’s Lingerie is open Tuesday
through Saturday from 10 a.m. until 5
p.m. For more information, visit www.
yvette-lingerie.com or call 718-229-5724.
Photos by Suzanne Monteverdi/QNS
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