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Eats
New French bakery
is le real McCoy
BY GABE HERMAN
French bread and
pastry shop
Marie Blachere
opened its fi rst
New York City location
on April 11
in the Village.
The company
has 500 locations
in France.
The new shop at
301/303 Sixth
Ave., at Carmine
St., is the chain’s
second U.S. location.
The fi rst
opened in Great
Neck, Long Island,
COURTESY MARIE BLACHERE
Baguettes galore at Marie
Blachere.
on Feb. 12.
Marie Blachere was founded in 2004 by French
baker Bernard Blachere.
The bakery prides itself on keeping its treats authentically
French. And you can taste the authenticity
in the croissants, fondant chocolate, apple tarts and
other pastries. It’s hard to appreciate how many bad
croissants there are in New York until you try a rich,
buttery one like the croissants they make here.
Christophe Besnard, the bakery’s international
business development director, said that everything
in the shop is made on the premises. Croissants and
baguettes are their two most popular items. He touted
the bakery winning Best Baguette in France for the
past three years. Besnard said the baguette fl our is
imported from France, and the same recipe is used.
“Our main concern is we expect a high level of
quality with a good, normal price,” Besnard said. A
baguette goes for $2.20, and the bakery offers a deal
to buy three and get one free. With that deal, each
baguette goes for $1.65.
That buy-three-get-one-free offer goes for many
other pastries, too, including croissants ($2.20 each
or $6.60 for four), pain au chocolate ($2.50 for one),
and brioche ($2.50 for one). The shop also offers fruit
tarts for $16. And mini-sized tartelettes are $4.90
each, and are also buy-three-get-one-free.
There are also baguette sandwiches, wraps and salads
in the $7 to $8 range. Mini-pizzas are made with
the shop’s sourdough baguette bread. Some items at
the Village location are exclusive to America, such as
muffi ns and maple turnovers, as are some ingredients,
like avocado, almond and cinnamon.
But the shop’s design remains similar to its origins
in markets in small French villages. There, the goods
are spread out on display for customers to choose
from, and vendors stand on a slightly raised platform
to call out for people to come to the stand.
There is still a raised platform for employees behind
the pastry cases at the Village location. Even though
the employees don’t need to call out to attract customers
here, Besnard said it keeps the same spirit.
There are plans for outdoor seating for up to 40
people. They won’t be extensive marketing.
“Our vision is to focus on the customers,” he said.
“The best way to communicate is word of mouth.”
Marie Blachere, at 301/303 Sixth Ave., is open daily
from 6 a.m. to 8 p.m.
Schneps Media TVG April 18, 2019 17
/NECB.COM