BLOCK PARTY
Bklyn mom builds biz out of Lego obsession
Saving a Life EVERY 11 MINUTES
COURIER L 18 IFE, FEB. 15–21, 2019 M BR B G
BUILDING THE ECONOMY: Eleanor Rodgers, center, played with kids during one of her
after-school Lego events. Photo by Colin Mixson
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SAVINGS
BY COLIN MIXSON
She’s building a business brick by
brick!
A Kensington mom created an after
school program and events operation
on the back of her super-massive
Lego collection — which is so large it
defi es calculation, she said.
“One of my kids once asked how
many Legos I have, so we did some
multiplying, and gave up after we hit
10,000,” said Eleanor Rodgers. “I’ve
gotten a lot more Legos since then.”
Rodgers took her entrepreneurial
turn after failing to fi nd an appropriate
after-school program for her Legoobsessed
son in 2015, when, much to
her surprise, she discovered the fabled
mom-clave of nearby Park Slope
did not boast any kids clubs centered
around the world’s most popular toy.
“I fi gured they’ve got everything
under the sun in Park Slope, they
must have a Lego club” said Rodgers.
”But I couldn’t fi nd one.”
So, like any super mom, Rodgers
built one herself, creating an afterschool
program that same year at PS
130, which gives kids in kindergarten
through fi fth grade a chance to play
with Legos four days a week — and
take their creations home, she said.
“Other Lego after-school programs
don’t do this,” Rodgers said. “It’s one
thing I objected to about them.”
Rodgers’s program — which costs
$24 a session — includes fi lm classes,
during which youngsters build Lego
sets and use iPads to record and edit
stop-motion footage they then stitch
together to make short fi lms, such
as the whirlwind adventure “Pirate
Treasure,” which clocks in at an epic
four minutes and 16 seconds.
The mom used her after-school program
as a building block to grow her
Lego-themed event business, which
now also includes birthday parties,
and camps during many school holidays,
including the upcoming February
mid-winter break, when she
will host a four-day brick-building
bonanza from Feb. 19 to 22 at Greenwood
Avenue’s Holy Apostles Episcopal
Church between Prospect Avenue
and E. Seventh Street.
Rodgers’s Lego camps all revolve
around themes — such as ninjas, medieval
castles, and even food — that
encourage kids to collaborate to create
bigger and better creations, she
said. But tykes who attend the camps
— which cost around $60 for a half day
and $125 for a full day — don’t get to
take home their masterpieces.
The mom-trepreneur initially promoted
her programs as fun ways to
keep kids busy, she said. But after
watching long-time attendees signifi -
cantly improve their construction
skills, as well as their abilities to socialize
and collaborate, she now advertises
the sessions as providing far
more than a good time.
“At fi rst I would say this is not educational,
but I’ve stopped that,” she said.
Sign your kid up for Lego camp at
Holy Apostles Episcopal Church (612
Greenwood Ave. between Prospect Avenue
and E. Seventh Street in Kensington,
www.kensingtonlegoclass.wordpress.
com). Feb. 19–22, $60 for half-day
session, $125 for full-day session. E-mail
eleanorlego@outlook.com to enroll.
link
/www.kensingtonlegoclass.word-press.com
/www.kensingtonlegoclass.word-press.com
/www.kensingtonlegoclass.word-press.com
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