BRONX TIMES REPORTER, M BTR ARCH 15-21, 2019 115
The New York Yankees
are proud to celebrate the
10th anniversary of HOPE
Week (Helping Others Persevere
& Excel) in 2019, announcing
the return of the
community event for the
11th consecutive season.
The award-winning initiative
is a unique week-long
community program that
brings to light remarkable
stories intended to inspire
individuals into action in
their own communities.
HOPE Week 2019 will
take place in New York
from Monday, June 17
through Friday, June 21.
In honor of the event’s
10th anniversary, all past
honorees will be invited
to a reunion at Yankee Stadium
on June 17. Over each
of the
following four days, the
Yankees will reach out to
an individual, family or
organization worthy of
recognition and support,
surprising honorees with
a day celebrating their accomplishments.
Outreach
will often take place away
from Yankee Stadium, allowing
the Yankees to personally
connect with individuals
in settings that
highlight their greatest
successes.
This year’s event will
mark the eighth year that
all of the organization’s
U.S.-based minor league
affi liates will hold their
own HOPE Weeks, allowing
the initiative to reach
fi ve additional cities and
touch more than two dozen
additional individuals and
groups.
HOPE Week is rooted in
the fundamental belief that
acts of goodwill provide
hope and encouragement
to more than just the recipient
of the gesture. Fans
can learn more about the
initiative and nominate inspirational
individuals for
HOPE Week recognition
by visiting the offi cial website
at hopeweek.com.
At its core, HOPE Week
is about people helping
people. The one thing everybody
has — no matter
their background or fi nancial
situation — is time. By
involving every one of our
players and coaches, Manager
Aaron Boone, General
Manager Brian Cashman
and front offi ce staff
during the celebration of
HOPE Week, the Yankees
send the message that everyone
can give of themselves
to make their community
a better place.
Equally signifi cant during
HOPE Week is garnering
publicity for the highlighted
causes and organizations.
The greatest challenge facing
many not-for-profi ts is
generating interest, awareness
and funding for their
missions.
At the conclusion of the
last nine HOPE Weeks, the
Yankees organization has
been honored with the President’s
Volunteer Service
Award, given “in recognition
and appreciation of
commitment to strengthening
the nation and for making
a difference through volunteer
service.” The awards
were bestowed by the President’s
Council on Service
and Civic Participation in
conjunction with the Corporation
for National and
Community Service.
The Yankees have additionally
been honored with
the “Just Cause” Award at
the PromaxBDA Sports Media
Marketing Summit on
November 15, 2011, and the
“DMF Champion of HOPE”
Award from Daniel’s Music
Foundation on November 8,
2011. HOPE Week was also
recognized by the National
Sportsmanship Awards in
2010. The Yankees encourage
all their fans to get involved
… Give HOPE!
Yankees To Celebrate 10th Anniversary Of HOPE WEEK
Award-winning community event will
take place this season from June 17-21
/hopeweek.com